Tonight while I was whipping up a batch of my soon to be famous "World's Best Cookies", I got to thinking about quality and what it means to the success of my cookies. I use a good quality vanilla in my cookies. I like vanilla and I feel it improves the taste of the cookies. However, the choice of oatmeal doesn't seem to matter much. Maybe it matters to you, but it doesn't matter to me.
Like most things in life, we all put varying degrees of importance on quality. How do we determine if quality is important in something we purchase? The answer is often tied to how much we're willing to pay for something. Because, let's face it, something of quality usually costs more. We often have to choose between paying a higher price or settling for something of lesser quality. I also like to use a good, heavy cookie sheet for baking. Sure it cost more, but it has served me well and my cookies come out of the oven baked to perfection.
Of course, the same logic is true for portraits. We don't pay much for the school pictures that our kids bring home every year and we obviously don't expect much in the way of quality. The school photographer only spent 15 seconds with our child so guess what? We got what we paid for. Now, that family portrait that we do once in a blue moon, that's a different story. We expect the photographer will spend more time with us, a lot more. We also expect the photographer will have the skills to produce a quality product. After all, we want this portrait to be the best one we've had in at least ten years! And yes, we expect to pay more for it. How much more? Well, that's for you to decide. How important is it? How long do you expect it to last? Hopefully, longer than this batch of cookies I just made.
